Why we CHOOSE to Launch 🚀

Why we CHOOSE to Launch 🚀

The inspiration behind our first LAUNCH series was straightforward - help a group of fitness enthusiasts take their idea and turn it into a reality. We began the 6-part program with asking the participants a single question: "In less than two months, when you launch,...

Why You Should Overcome Contrast Bias

Why You Should Overcome Contrast Bias

James Patrick, ACS, ALB If you are like me, then you too are suffering a great deal from what psychologists call contrast bias. What does this mean? Contrast bias means that we are constantly comparing ourselves with others who we perceive as being more successful...

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